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Arrow Leadership Website Design and Development Project

Arrow Leadership

Web Development Web Design E-commerce
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Arrow Leadership is a faith-based non-profit that provides training and resources for Christian leaders. Their training programs promote transformational development and are based on years of experience in Christian ministry. Recruiting new leaders to their resources requires clear communication and easy-to-use tools that help busy leaders connect quickly. Their website needed a new look to represent the quality of their services, and a robust application tool to integrate with their internal processes.

Key FeaturesKey Features

Brand Design to Web Design

As Arrow Leadership honed their message, it became clear that their brand did not capture everything they wanted to represent. Arrow Leadership are an authority in their field, which was well demonstrated by their existing brand. But, the were not fully representing the empathy that they have for their audience. We developed a new style guide that expanded their colour palette and visual language to soften their brand look and feel. The pointed quality of their existing brand was paired with some curves and softer, warmer colours to effectively demonstrate both their authority and empathy.

Robust Application Tools

Arrow Leadership’s application process is thorough and involves a multi-page application, collection of references and integration with multiple departments and internal tools. We built an application form with an easy-to-use gateway that gets applicant accounts set up quickly. Several tasks are completed behind the scenes with a single application workflow:

  • Applicants create an account to save their progress, complete their application details and make payment arrangements.
  • Arrow Leadership staff receive notifications about pending applications, submitted applications and payment details.
  • References receive a link to pre-populated reference form.
  • Applicants are added to Arrow Leadership’s internal tracking tool.

Store and Event Registration

Arrow Leadership needed an e-commerce platform to share the many resources they have available. In addition to physical products like books, they also needed to sell digital products like video courses and virtual products like event registration. Through one simple back-end, Arrow Leadership staff can post new products all types, control inventory and receive orders. Shipping rates are calculated from Canada Post based on up to the minute rates and the packing material Arrow Leadership has on hand.


Working with Viewpoint Digital exceeded our expectations. Jeremy is professional, highly skilled and customer-focused. He built us a great looking site with excellent functionality, that meets all of our needs and has the ability to grow with our organization for years to come. Tarra Wellings
Director of Operations
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Every project is unique, and I’d love to hear what you have in mind. Contact me to talk about how I can help build your landmark on the web.